The story began with a simple belief, that every wellness brand deserves a partner who genuinely understands their struggles. Back in 2018, when we first opened our doors on the high street, CBD wholesale pricing felt like an impossible puzzle for British wellness brands. The landscape was murky, filled with uncertainty and far too many compromises with RRP's all over the place. 

We've walked that challenging path ourselves. From those early days to building our purpose-built labs in Pembrokeshire [7], every step taught us something vital about what wellness brands truly need. The breakthrough came in 2019 when we launched our award-winning CBD wholesale products, watching them find homes in shops, spas, tattoo studios, and wellness practices across the country [7].

Today, our catalogue tells the story of countless conversations with partners like you, the CBD oil drops that became bestsellers because they actually work, the Muscle Salve that earned its reputation through real results, the CBD massage oil supplies crafted specifically for spa professionals who demand excellence. We've listened, learned, and created private label options for brands seeking something uniquely their own.

Quality became our obsession, not because it sounded good in marketing materials, but because we understood the weight of trust you place in us from working first hand within support groups for chronic pain, fibromyalgia and other prevalent conditions. Every carbon-neutral, cruelty-free formula goes through rigorous lab testing [7] [7], and seeing our products successfully validated through the FSA Novel foods list [7] felt like validation of everything we'd worked toward. The thousands of customers worldwide who rely on our products daily [7] remind us why this matters so deeply.

We know pricing matters too. That's why our permanent "Buy 1 Get 1 Half Price" deal on CBD Oil Drops [7] isn't just a promotion, it's our way of making quality accessible to our customer base. This extends to our retail partners who can claim back offers such as this on their next order.

This guide will share the real reasons British wellness brands keep choosing our wholesale CBD solutions, and more importantly, how you can become part of a community that genuinely cares about your success.

Our CBD Product Range for Wellness Brands

Each product in our collection carries a story, born from real conversations with real people who shared their struggles, their condition, and their dreams for something better. We didn't just craft a catalogue; we built solutions around the moments that matter most to the people who can benefit from CBD the most. 

CBD Oil Drops and Tablets for Daily Use

The CBD oil drops became our cornerstone because we watched people discover what consistency truly means. Available in strengths from 250mg to 4000mg [8], these tinctures marry premium organic CBD with our organic extra virgin olive oil carrier creating something your customers can genuinely rely on. We've seen the relief in people's eyes when they find their perfect strength.

Some customers told us they wanted the benefits without the taste, without the guesswork of dosing. That's how our  CBD capsules and tablets were born, 25mg of Full Spectrum CBD per capsule [7], precise and simple. 

CBD Balms and Topicals for Targeted Relief

The topical collection grew from watching people point to exactly where they hurt, where they needed help most. These smooth, luxurious balms made from all natural ingredients [3] don't just soothe, but they deliver hope directly where it's needed most [4].

That Muscle Salve everyone talks about? It earned its reputation one satisfied customer at a time, becoming the go-to choice for fitness enthusiasts and anyone seeking genuine relief. Sometimes the best products are the ones that simply work time after time. Despite being one of our more involved products to make in the lab, it sells out time after time making customers return again and again. 

Wholesale CBD Massage Oil Supplies for Spas

When spa professionals first approached us, we realised they needed something special, something that honoured both their craft and their clients' trust. Our professional-grade CBD massage oils come in 1-litre, 5-litre, and made-to-order formats [5], blending full-spectrum CBD with carefully chosen carrier oils and essential oils [6].

The magic happens in the combination, creating perfect glide for professional massage whilst delivering CBD topically to muscles and joints, encouraging circulation where it's needed most [6]. Since launching at the 2019 Hemp and CBD Expo [5], these oils have found their way into treatment rooms across the country, each bottle representing trust between therapist and client.

Pampering Products for Retail and Gifting

Sometimes wellness is about the small rituals that make us feel human again. Our CBD bath salts (500mg per product) come in four beautiful fragrances [6], perfect for those quiet moments of self-care or as thoughtful gifts that show you understand [6].

Our CBD-infused self-care range emerged from listening to customers seeking natural, vegan-friendly skincare that actually cares about their wellbeing [3]. These aren't just products; they're gentle reminders that taking care of yourself matters with peer reviewed supporting materials to help get the best out of your new self-care routine. 

Why British Brands Trust Our CBD Wholesale Products

Trust isn't built overnight, it's earned through countless moments where you show up exactly when someone needs you most. The relationships we've forged with British wellness brands didn't happen because of flashy marketing or empty promises. They grew from something much deeper: the understanding that your reputation is everything, and when you choose a supplier, you're trusting them with your customers' wellbeing.

Lab-Tested and FSA Validated Formulas

Every bottle that leaves our facility carries the weight of your brand's promise to your customers. That's why quality assurance became the heartbeat of everything we do. Each product undergoes rigorous testing through an ISO 17025 accredited laboratory [7], because we know that consistent potency and safety aren't just technical requirements—they're the foundation of the trust your customers place in you. Our third-party verification ensures precise CBD levels while keeping THC content below the legal 0.2% threshold [8]. What gives us particular pride is seeing our food supplements receive FSA approval and earn their place on the novel food approved CBD products list [7]—especially knowing that products missing from this list face market withdrawal [9].

Made in Wales with Organic Ingredients

There's something profound about knowing exactly where your products come from. Our Welsh laboratories in Pembrokeshire [10] aren't just manufacturing facilities, they're where passion meets precision. Keeping an eye on every ingredient we source, we hold ourselves to the same exacting standards as an ISO 22716:2007 certified facility [10]. When you've built your brand on authenticity, these details matter deeply. Each small batch receives the kind of attention that honours both your brand and the people who'll ultimately benefit from these products.

Consistent Supply Since 2019

The phone calls we dread receiving are the ones where a partner runs out of stock just when their customers need them most. That's why we chose a different path, manufacturing our own products [7] instead of relying on external suppliers who might let you down when it matters. This approach gives us complete control over our supply chain, allowing us to maintain steady stock levels and fulfill custom orders with the speed your business demands [7]. 

Positive Reviews and Long-Term Partnerships

Numbers can tell part of the story, but behind our reviews and average score of 4.9 out of 5 [7] are real people whose lives have been touched by the products you sell. We've had the privilege of building relationships with stockists who share our deep belief in plant-based, high-quality CBD solutions [11]. These aren't just business partnerships, they're connections built on shared values with health stores, cafes, yoga studios, holistic clinics, and therapy practices across the country [11]. What moves us most is seeing how our products find their place in so many different lives, helping you strengthen the relationships you've worked so hard to build with your own customers [11].

Wholesale CBD for Spas, Studios and Clinics

The phone calls started coming in around 2020. Spa owners, exhausted from trying to source quality CBD products, shared their frustration about inconsistent suppliers and products that didn't live up to their promises. Studio managers described the challenge of finding CBD massage oils that their therapists actually wanted to use. Clinic directors spoke about patients asking for CBD options but feeling uncertain about what to recommend.

These conversations changed everything for us. We realised that spas, studios, and clinics weren't just looking for another supplier, they needed a partner who truly understood their unique pressures and clientele expectations whilst helping navigate compliance with confidence. 

Supplying Massage Therapists with Bulk CBD Oils

Available in bulk quantities of 1L, 5L and 25L with 3-5 day lead times [2], these oils combine 900mg full-spectrum CBD per 150ml with carefully selected carrier oils and natural botanicals. The difference lies in how they feel during treatment, the perfect glide, the way they absorb without leaving residue, the subtle botanical fragrance that enhances rather than overwhelms the experience.

The growth speaks for itself. Spas across Britain offering CBD treatments have witnessed remarkable expansion, with the market projected to reach £18 billion by 2026 [2]. But behind those numbers are real stories—therapists who've found their signature treatment, clients who've discovered genuine relief, and spa owners who've built their reputation on products they genuinely believe in.

CBD for Tattoo Studios and Aftercare

Tattoo studios present a fascinating challenge. Artists need products that genuinely support healing without interfering with their artistic vision. Our specially formulated CBD tattoo balm emerged from countless conversations with tattoo artists who were tired of recommending aftercare products they didn't truly trust [12].

The blend of cannabinoids with plant butters and oils does more than just sound impressive on a label, it actively promotes faster healing and reduces inflammation. Artists tell us their clients experience less dryness and cracking, while the skin's recovery process feels more natural and comfortable. When your art is permanently etched into someone's skin, you want aftercare that honours that investment. Checkout our Tattoo Aftercare HERE. 

CBD Wholesale Private Label Options

Sometimes, the conversation goes deeper. Wellness brands approach us not just wanting our products, but seeking to create something uniquely their own. Our private label solutions exist because we understand that your brand story matters as much as the product itself [13].

Rather than forcing you into our mould, we work alongside you to develop formulations that reflect your brand's values and your customers' needs. From initial concept to final packaging, our team handles the complexity while you focus on what you do best, building relationships with your clients and growing your business.

Flexible Order Sizes and Refill Support

We've learned that wellness businesses come in all shapes and sizes. The boutique yoga studio has different needs than the established spa chain, and our ordering system reflects that reality [14].

First-time partners often start with samples, testing our products with their most trusted clients before making larger commitments. Once you've experienced the quality and seen your customers' responses, our streamlined reordering process and reliable delivery service make restocking as simple as it should be [15]. Because the last thing you need is supply chain stress when you're trying to focus on your clients' wellbeing. MOQ's start at £99. 

How to Join Our CBD Wholesale Network

Starting a partnership with us feels different because it genuinely is different. We've built this process around one simple truth, every wellness business faces unique challenges, and cookie-cutter solutions simply don't work.

Browse Our CBD Wholesale Catalog

Your journey begins with exploring what we've carefully created for businesses like yours. Our catalogue reveals the full scope of our product range alongside competitive pricing tiers that make sense based on order volume [16]. You'll discover detailed product specifications that matter, batch-specific testing information because transparency isn't optional, and recommended retail pricing that helps you plan investments confidently. If you want our current pricing, reach out to info@infinity-cbd.co.uk and we'll be happy to get you the up to date info you need. Typically speaking as a guideline, our products aim for a similar markup. As an example a RRP of £20 would wholesale for £10.

Request Samples or Speak to Our Team

We understand the weight of choosing the right products for your customers. That's why wellness brands can request product samples, because seeing, touching, and testing our products yourself tells you more than any description ever could [1]. Sometimes though, a conversation works better. Our team knows the challenges you face because we've walked alongside hundreds of businesses. They'll help you identify which products truly fit your customer base and business model [16]. In the end of the day, your success = our success. 

Set Up a Trade Account with Ease

The actual setup couldn't be simpler, though we know simple doesn't always mean easy when you're juggling everything else:

• Complete our brief application form with basic business information

• Receive approval and personalised pricing (typically within 24 hours) [17]

• Place your first order with no ongoing fees or complex contracts [14]

Ongoing Support and Education for Partners

Here's where many wholesale relationships fall short, but we see things differently. Your success matters deeply to us, which means supporting you goes far beyond that first order. We start with thorough training about our product range and CBD benefits, ensuring your team feels confident answering customer questions [16]. Then comes the ongoing support, marketing materials that actually work, product education resources that keep you informed, and insights into CBD trends and regulations that help you stay ahead [18]. Every partnership becomes a long-term relationship in our eyes. We offer sales support when you need it, in-store demonstrations that make a difference, and continuous product development updates because your success drives our growth [16].

Conclusion

The journey from those uncertain early days on the high street to where we stand today feels both surreal and deeply meaningful. What started as a response to the struggles we witnessed in the CBD wholesale landscape has become something far more profound—a community built on trust, shared values, and genuine care for each other's success.

Every partnership tells its own story. The spa owner who was hesitant about CBD treatments but now swears by our massage oils. The tattoo artist who discovered how our aftercare balm changed his clients' healing experience. The wellness shop that started with a small order and now stocks our entire range because their customers keep coming back.

These stories remind us why we chose this path. The sleepless nights perfecting formulations, the meticulous attention to testing protocols, the countless hours building relationships, it all makes sense when we see the impact on real people's lives.

What moves us most is watching wellness brands flourish alongside us. When you succeed, we succeed. When your customers experience genuine benefits from our products, it validates every decision we've made about quality, transparency, and putting relationships before profit.

The British CBD market's growth toward its projected £18 billion valuation by 2026 represents more than numbers—it reflects a fundamental shift toward wellness approaches that actually work. We're honoured to be part of this movement, and more importantly, to help authentic brands like yours thrive within it.

Your story matters to us. Whether you're taking your first steps into CBD retail or looking to expand your existing wellness offerings, we're here not just as suppliers, but as partners who genuinely understand the challenges you face. Because we've faced them too, and we've learned that the best way forward is together.

Key Takeaways

British wellness brands are increasingly choosing established CBD wholesale partners who offer quality assurance, competitive pricing, and comprehensive support for sustainable business growth.

• FSA validation and lab testing provide crucial credibility - All products undergo rigorous ISO 17025 testing and FSA approval, ensuring legal compliance and customer trust.

• Vertical integration ensures reliable supply chains - Manufacturing in-house since 2019 guarantees consistent stock levels and faster custom order turnaround times.

• Flexible wholesale options suit diverse business needs - From bulk massage oils for spas to private label solutions, minimum order quantities accommodate businesses of all sizes.

• Comprehensive product range maximises revenue streams - CBD oils, topicals, massage supplies, and pampering products allow retailers to serve multiple customer segments effectively.

• Ongoing partnership support drives long-term success - Training, marketing materials, and educational resources help partners confidently sell CBD products and grow their businesses.

The CBD wholesale market in Britain is projected to reach £18 billion by the end of 2026, making now an opportune time for wellness brands to establish partnerships with trusted suppliers who prioritise quality, compliance, and genuine business relationships.

FAQs

Q1. Do I need a special licence to sell CBD products in the UK? To sell CBD products in the UK, you don't need a special licence if you're selling them as food supplements. However, CBD producers must ensure that the products you stock are from licenced manufacturers and comply with FSA regulations.

Q2. What makes your CBD wholesale products stand out for British wellness brands? Our CBD wholesale products are lab-tested, FSA validated, and made in Wales in our own purpose built lab. We offer consistent supply since 2019, positive customer reviews, and long-term partnerships with various wellness businesses across the UK.

Q3. Can you provide CBD products for spas and massage therapists? Yes, we offer professional-grade CBD massage oils in bulk quantities (1L, 5L, and 25L) specifically formulated for spas and therapists. These products combine full-spectrum CBD with carrier oils and essential oils for optimal effectiveness in massage treatments.

Q4. Do you offer private label options for CBD products? Indeed, we provide comprehensive private label solutions for wellness brands looking to create their own CBD product lines. Our team handles everything from formulation to packaging, ensuring your branded products meet high industry standards.

Q5. How can I join your CBD wholesale network? Joining our network is straightforward. Browse our wholesale catalogue, request samples if needed, and speak to our team for guidance. Then, complete a brief application form, receive approval and personalised pricing, and place your first order. We offer ongoing support and education for all our partners.

References

[1] - www.infinity-cbd.co.uk
[2] - https://blazedwholesale.co.uk/collections/cbd-oils-capsules?srsltid=AfmBOooAcPgZVhzesSYr_ibXmshCkHlojgc3-57EU9hKkhmOMwFZFcs4
[3] - https://ammalife.co.uk/pages/wholesale-cbd-range?srsltid=AfmBOopZRfCoq4iuBX5Z411THl0PtP-bbVZXk51LgicDEzP8e8cahmC8
[4] - https://cbdembrace.com/wholesale-cbd-uk-europe/
[5] - https://hempwell.co.uk/collections/cbd-massage-oils/
[6] - https://infinity-cbd.co.uk/collections/cbd-massage-products/products/cbd-massage-oil?page=4&srsltid=AfmBOor7r32ixX-_szXw3wr7XJ8APP9O8Zw3d5OyfRQiLJMbg_NQAb4D
[7] - https://cbdsupermarket.co.uk/white-label-spa-products-i37/
[8] - https://www.lovecbd.org/cbd-wholesale/
[9] - https://thecbdwholesaler.com/
[10] - https://data.food.gov.uk/cbd-products
[11] - https://infinity-cbd.co.uk/?srsltid=AfmBOopr__DzSMPsgBK112AlZYx1_4L0YOKaczQ3cB80JLtAPDXKlOLh
[12] - https://ethicacbd.com/cbd-wholesale/?srsltid=AfmBOoqidpev_vSPJVs7e6b3CEJDI0jRLuNy90aDybWHN_fikUWzCU66
[13] - https://infinity-cbd.co.uk/products/cbd-massage-oil?srsltid=AfmBOooUuEbLBjBeDH7hJCS6Oss3mHm6H0GO4YnrRSfvL6VgABeGR2M1
[14] - https://cbdbristol.com/product/cbd-tattoo-aftercare-cream/
[15] - https://cbdreakiro.com/pages/white-label-cbd-europe?srsltid=AfmBOopesYBtjbxzGvzNCWMVWwXak_XmA-5fbeGIxqgil-P0gt7ZF4OL
[16] - https://www.greenstemcbd.com/cbd-wholesale/
[17] - https://uk.naturecan.com/pages/cbd-wholesale
[18] - https://uk.formulaswiss.com/pages/cbd-wholesale
[19] - https://dushey.co.uk/order-a-sample/
[20] - https://blessedcbd.co.uk/pages/cbd-wholesale
[21] - https://www.thecbdhut.co.uk/pages/partner-with-the-cbd-hut?srsltid=AfmBOopa6PXa0u40Qp7rP174Tv4zM_TkaZ5WQ0hEUA9KW3alM_ZRvSSA